About Us

OVER FIFTY YEARS BAIT PRODUCTION EXPERIENCE

Jim Rawcliffe started making bait in the late 1960’s and then formed Tails Up in the late 1980’s. His passion for bait making and experimentation with food-grade products has been unrivaled and consequently, he has always led the way when it comes to purity and quality. Jim has always advocated using natural food products instead of chemical flavours to attract fish, with an emphasis on providing an alternative protein food source of the highest quality. After a long illness and the resulting sale of Tails Up, Jim came back to bait making ,when he started More Takes in 2014.